Branding Manifesto Part 4 Little-Used Strategies to Build Social Proof - Executive Career Brandâ„¢

Branding Manifesto Part 4 â€" Little-Used Strategies to Build Social Proof As part of your personal brand communications plan for executive job search, you need to build social proof. In this, the final part of my 4-part series, The Personal Branding Manifesto, well take a close look at some little-used ways and places to build social proof. Check out the first three parts: 1 â€" What Personal Branding Is and Is NOT, and How Personal Branding Makes You Stand Out 2 â€" How to Define Your Unique Personal Brand and Make It Memorable 3 â€" Mind Your Online Reputation: The Personal Branding Social Proof Paradigm By now, most job seekers should be aware of the well-known places to build their brand and online presence â€" , a personal website or blogsite, Twitter, other social networks, etc. The first two tips below focus on , but in a way you probably are not taking advantage of. 3 Little-Used Strategies to Build Social Proof for Your Personal Brand 1. Add Video to Your Social Networks Not many job seekers are using video at all for job search and career management. Its a shame. Theyre missing out on the opportunity to showcase their subject matter expertise and personality in a way that flat content can never do. Videos are also much, much better at building online presence than plain content. If youve read the preceding parts of this series of posts, you know that candidates with a strong online presence are more appealing to hiring professionals. Since so few job seekers use video for personal branding, think how much youll stand out in a positive way if you DO use video. People typically shy away from video because they dont want to be on camera or dont know how to create quality video. Of the minority of job seekers who DO use video, the video type of choice is the video resume. These can work for some people, but most people dont come across well on camera. A poor or mediocre video can actually hurt their chances. They probably dont know that there is another type of video that is much better suited to build social proof for their brand. Kinetic animation videos are the better choice. Youre not on camera but, with movement and visual appeal, these videos connect people to your brand story in a compelling and engaging way. Videos can be posted on any social media. The best places for job search and career are YouTube and . YouTube is especially important for SEO (Search Engine Optimization) and building online presence. Google owns it and favors it. Here are the 2 methods used to put videos on social media: Native publishing in which you upload videos directly to a channel (, Twitter,